Downtown Toyota has joined forces with Spartans Basketball to support the club at the heart of Carina, Rowland Cowan Stadium. This partnership strengthens our commitment to local sport, families, and the suburbs within our Primary Marketing Area. Spartans Basketball reflects the values we care about, teamwork, growth, and community connection, and this partnership allows us to invest in the people who bring those values to life.

What This Partnership Is About

Downtown Toyota’s partnership with Spartans Basketball isn’t about sponsorship for the sake of visibility. It’s about supporting a club that plays a central role in our community. Spartans has long been known for its strong culture of resilience, fairness and inclusivity. These values match the way we approach our work, service, and customer experience.

Carina sits right within our PMA, and that makes this partnership personal. Families travel through our dealership every week, heading to games, training sessions, school runs and weekend outings. Supporting Spartans means supporting the community that supports us.

Why Spartans Basketball 

Spartans has built a long-standing reputation for developing players from juniors through to state-level competitors. The club’s emphasis on discipline, respect and growth mirrors the values we focus on at Downtown Toyota. They’re known not only for strong on-court performances, but for cultivating players who work hard, support their teammates and give back to their community.

While our dealership principal and his family have long been involved with the club, with his wife and daughters proudly playing, the decision to partner rests on shared values, not personal ties. Spartans’ culture encourages young people to try, learn, improve and keep going, which reflects the way we think about progress across our own community.

Spartans is one of Queensland’s most established basketball programs, competing in leagues such as NBL1 North and the Queensland State League. Their home at Rowland Cowan Stadium in Carina has become a hub for families, young athletes and supporters. Beyond the elite teams, the club runs inclusive programs in junior development, neurodiverse basketball and community outreach, a reminder that Spartans is more than a sporting organisation. It’s a place where people grow, connect and belong.

Why Carina Matters to Downtown Toyota

Carina is more than a neighbouring suburb. It’s a hub for families, sport, education and community activity. Many of our customers live, work or spend their weekends in Carina, and Spartans Basketball is one of the suburb’s most influential community anchors.

Partnering with a club in our PMA ensures our support goes exactly where it’s needed, back into the lives of local players, coaches, volunteers and families.

This partnership allows us to back:

• Club events and community days,

• Local player development pathways,

• Opportunities for young athletes,

What This Means for Spartans Basketball Family 

Our partnership creates new opportunities for Spartans members, including access to exclusive Downtown Toyota benefits and community initiatives. Members will also see our support reflected at games, events and club activities.

This collaboration brings together two organisations committed to fairness, teamwork and local pride, and it sets the foundation for meaningful community-building.

Partnering with Spartans Basketball lets us support a club we genuinely believe in. Their culture, their people and their role in Carina align closely with the values that guide Downtown Toyota every day.

To learn more about our community partnerships, or discover what this means for Spartans members, visit our Partnerships Hub or speak with our team at Downtown Toyota.

Supporting Spartans Where It Matters

One of the most practical ways we’re supporting the club is by providing Spartans with a custom-wrapped RAV4 Cruiser. The club juggles coaching sessions, junior development programs, community events and game-day logistics, all of which require reliable transport. Now, they don’t have to slow down or stretch their resources to keep everything moving.

The RAV4 Cruiser gives Spartans the freedom to stay on the court, in the community, and everywhere they need to be. Wrapped in bold Spartans branding, it’s more than a vehicle, it’s a moving symbol of what this partnership stands for, support that shows up, literally, wherever the club goes.

This ensures coaches, volunteers and program leaders have the wheels to deliver everything that makes Spartans special, from grassroots training to major competitions. It’s one of the small-but-mighty ways we’re backing the people who keep the club thriving.